The big, blue, all powerful social networking site has announced that it intends to enter the world of Voip technology in an attempt to de-throne market leaders Skype by offering users a more flexible and improved free platform.
The world of Voip has been synonymous with Skype ever since it was first released over 10 years ago. Challengers to Skype's dominance have come and fallen by the way-side in their droves, from MSN to Microsft, but none have been able to compete with their business model of free worldwide Voip calls.
However, of all the companies to have attempted to encroach on Skype's dominance, Facebook are certainly the most well equipped and well placed to do so. And it would seem to be a logical progression for the book to enter the Voip marketplace and take advantage of the platform already in place.
Facebook already has a number of advantages over Skype and other competitors, such as already having a phonebook, and being able to offer its users a better experience than its competitors thanks to its pictures, videos and news features.
Advantages that could well lead to them overtaking Skype at the top of the tree. But lets not get ahead of ourselves, there is a long way to go before we arrive at any risk of market leadership changing hands. One thing that bodes well for the book should they get to the top of the tree is that Skype's advertising model has already proven itself far more profitable.
Presently, on average, users of Skype who take advantage of the premium model 'Skype Out' pay one hundred dollars per year for the privilege, ten times the amount spent on advertising by Facebook's customers, which presently resides around the ten dollar mark.
But all of this speculation and potential is nothing more than hear-say at the present time, and there is a lot of ground to be made up before any accurate assumptions can be made. Added to that the fact that Skype now have the full power and backing of Microsoft, and the stage is set for what maybe the most hotly fought telecommunications battle in living memory.
So whatever allegiances you may have toward one company or the other, it seems certain that many great offers will be coming the way of the consumer in the coming months and years in a bid to tempt their business away from the competitor. And with the Voip market continuing to grow year on year, this battle could continue for many a year.
The world of Voip has been synonymous with Skype ever since it was first released over 10 years ago. Challengers to Skype's dominance have come and fallen by the way-side in their droves, from MSN to Microsft, but none have been able to compete with their business model of free worldwide Voip calls.
However, of all the companies to have attempted to encroach on Skype's dominance, Facebook are certainly the most well equipped and well placed to do so. And it would seem to be a logical progression for the book to enter the Voip marketplace and take advantage of the platform already in place.
Facebook already has a number of advantages over Skype and other competitors, such as already having a phonebook, and being able to offer its users a better experience than its competitors thanks to its pictures, videos and news features.
Advantages that could well lead to them overtaking Skype at the top of the tree. But lets not get ahead of ourselves, there is a long way to go before we arrive at any risk of market leadership changing hands. One thing that bodes well for the book should they get to the top of the tree is that Skype's advertising model has already proven itself far more profitable.
Presently, on average, users of Skype who take advantage of the premium model 'Skype Out' pay one hundred dollars per year for the privilege, ten times the amount spent on advertising by Facebook's customers, which presently resides around the ten dollar mark.
But all of this speculation and potential is nothing more than hear-say at the present time, and there is a lot of ground to be made up before any accurate assumptions can be made. Added to that the fact that Skype now have the full power and backing of Microsoft, and the stage is set for what maybe the most hotly fought telecommunications battle in living memory.
So whatever allegiances you may have toward one company or the other, it seems certain that many great offers will be coming the way of the consumer in the coming months and years in a bid to tempt their business away from the competitor. And with the Voip market continuing to grow year on year, this battle could continue for many a year.
About the Author:
Saul Saresi writes regularly about Voip technology and systems for his site VoIPDito business voip uk More information about Voip can be found by visiting here business hosted pbx
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